Summary: The Invisible Brand By William Ammerman
The Invisible Brand Takes Over Artificial intelligence is changing marketing in ways that will have wide-ranging impacts on every facet of our society. While we’re …
Marketing
Summary: Irresistible By Adam Alter
Addiction is today better understood than in the nineteenth century, but it has also morphed and changed over time. Chemists have concocted dangerously addictive substances, …
Summary: Can’t Buy Me Like By Bob Garfield
The Relationship Era Consider this simple experiment: Type “I love Apple” into your search bar. You will get 3.27 million hits. If you type “I …
Summary: Winfluence By Jason Falls
The Six Principles of Influence No one understands how an influencer can stoke the fires of an audience to get them to buy better than …
Summary: The 10 Stories Great Leaders Tell By Paul Smith
As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it’s …
Summary: Conversational Marketing By David Cancel
90% of B2B Companies Don’t Respond to Leads Fast Enough . . . Do You? There’s been a lot of hype surrounding artificial intelligence (AI) …
Summary: How to Wash a Chicken By Tim Calkins
How to Wash a Chicken is not a book about public speaking (or chickens), it’s a comprehensive playbook for business leaders and people on their …
Summary: A New Brand World By Scott Bedbury
Brand Principle #1 All Aboard the Brandwagon Relying on brand awareness has become marketing fool’s gold. These days, the term “branding” is being uttered in …
Summary: Write Blog Posts Readers Love By Henri Junttila
Uncover Your Blogging Voice Your writing is what it is. You can’t change that. You can’t outthink it by “finding your voice.” You have to …
Summary: Get Scrappy By Nick Westergaard
The Scrappy Mindset Brains Before Budget: Scrappy marketers always look before they leap. Market Like a Mousetrap: Be on the lookout for ways to be …