Summary: Blog to Win Business By Henneke Duistermaat
#1 Know who are you writing for? Of course you’d like tens or hundreds or even thousands of people to read your blog. But a …
Marketing
Summary: Writing Without Bullshit By Josh Bernoff
Write Short Use fewer words. Treat the reader’s time as more valuable than your own. Of all the ways to communicate boldly and powerfully in …
Summary: Difference By Bernadette Jiwa
THE ‘P’ THAT WE FORGET The P that the old Marketing Mix forget, one that no business can afford to forget nowadays, is people. Gone …
Summary: Meaningful By Bernadette Jiwa
FOR vs TO How different would our ideas, stores, websites, product development labs and customer service departments be if we thought about how we wanted …
Summary: The Golden Toilet By Steve Brown
Google already knows what your website is about. Stop wasting your precious resources of time and money focusing on this. We can’t predict the algorithms, …
Summary: Stories That Stick By Kindra Hall
Storytelling is one of the most powerful business-building tools in existence. It captivates, influences, and transforms customers, stakeholders, talent, and beyond, closing the gaps in …
Summary: Instant Credibility Online By John Weiler
Here are 25 things that instantly boost your credibility online: Grammar URL Email address Favicon Logo Faces Design Video Social responsibility Affiliations Partners Testimonies Awards …
Summary: The Story Engine By Kyle Gray
Kindle | Hardcover | Audiobook A successful content marketing strategy A content strategy is the foundation for all of your content marketing. It should inform …
Summary: One Million Followers By Brendan Kane
Content Content is the most critical factor when it comes to growing and engaging large audiences online. The key to scaling a massive audience in …
Summary: 80/20 Sales and Marketing By Perry Marshall
80/20 101 Most of us understand the basics of 80/20. 80 percent of your results come from 20 percent of your efforts, and 20 percent …