Summary: Story or Die By Lisa Cron
Kindle | Hardcover | Audiobook Story or Die Is Not a Metaphor The brain has ground rules for what info it will allow us to …
Kindle | Hardcover | Audiobook Story or Die Is Not a Metaphor The brain has ground rules for what info it will allow us to …
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote …
Kindle | Hardcover | Audiobook The Evolution of Marketing: From Antiquity to Algorithms The First Paradigm: The Premise of Logic The First Paradigm of marketing …
Explanations Answer the Question “Why?” Many facts and ideas we see everyday cannot be defined by laws of the universe. We cannot, for example, explain …
Kindle | Paperback | Audiobook Most people enter their professions without properly understanding how to grow a business. At times, this makes them feel lost, …
Killing marketing Most companies don’t fail because they’re wrong; they fail because they don’t commit themselves. The greatest danger is standing still. – Andy Grove, …
#1 TRUTH— WHAT BUSINESS ARE YOU IN? If every business is built around satisfying a customer’s need, then every brand story begins at the intersection …
What’s in a meme? A meme in the traditional, biological sense is simply a “unit of idea” or a “unit of culture.” A meme machine …
Two Kinds of Companies A company is either competition-driven or story-driven. Competition-drive Company Reactive Competitors + Winning The competition-driven company is reactive to the …
There are eight different strategies to find the right space for your business to occupy, even if you don’t have a first-mover advantage: Develop a …