Summary: The Right Story by Bernadette Jiwa
The Change Gap You can buy attention, but you can’t buy trust. Trust is earned. Trust takes time. Trust is the enabler of connection and …
Marketing
Summary: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom
Buy Buy Baby: When Companies Start Marketing to Us in the Womb To see how the cycle of influence works, take, for example, Tropicana orange …
Summary: What Great Storytellers Know: Seven Skills to Become Your Most Influential and Inspiring Self by Bernadette Jiwa
Storytelling is not a skill we’re born with. It’s a skill we must learn to get better at, with practice. In What Great Storytellers Know, …
Summary: Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It by Theresa M. Lina
Are You a Me-Too? If you can’t instantly convey what makes you unique and of particular value to a particular person, you’re a me-too copy-cat …
10 Ethical Ways to Build Social Proof In Your Content by Mark Schaefer, an excerpt from “Content Code”
In the offline world, people don’t walk around with their numbers of Facebook likes plastered on their foreheads. But in the world of online, entire …
Summary: The Content Code: Six essential strategies to ignite your content, your marketing, and your business by Mark Schaefer
First the bad news. People don’t want to share your content, in general. Research shows people don’t usually share content they’re reading online, even if …
Summary: Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Claire Diaz-Ortiz
The SHARE Model for Social Media Success SHARE stands for story, how, audience, reach and excellence. Here’s a quick overview of how every brand can …
Summary: Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond by Pauline Brown
Leading companies like Apple, the Walt Disney, Adidas and Starbucks all have one thing in common. They all honor their heritage and ‘brand codes’ while …
Summary: Copywriting Secrets How Everyone Can Use the Power of Words to Get More Clicks, Sales and Profits . . . No Matter What You Sell or Who You Sell It To by Jim Edwards
What’s copywriting? People love to spend money on stuff they love. Your goal as a copywriter is to help them buy the right stuff using …
Summary: The Art of the Click How to Harness the Power of Direct-Response Copywriting and Make More Sales by Glenn Fisher
All great copywriters start here All great copywriters start at a swipe file – a file that records a copy you have. A swipe file …