What’s content marketing really about? Content marketing isn’t new by any means. Brands have been leveraging content to tell epic stories for centuries. The difference …
A framework for digital marketing To make things easier… but not at the expense of understanding core concepts, here’s the simple framework you can use …
A hook point can consist of a text, a phrase, an insight, a concept, a personality, a performer, a product, a service or a combination …
Kindle | Hardcover | Audiobook Do you like talking to salespeople? What’s the first thing that comes to your mind when you hear the world …
41 Proven Techniques for Selling Anything to Anyone Ad Secret #1 Be Simple. Write to the chimpanzee brain. Simply Directly. Until someone read and understand …
Yes, a Unique Selling Proposition (USP) is important but what’s equally important is a talk trigger. The problem with USP is that almost every company …
2 key reasons you need video marketing (from marketers’ standpoint) 1. Including Video on your web page helps to decrease your bounce rate, which indirectly …
Whether you’re a professional digital marketer, or if you’re like me, someone who’s trying to get your brand out in the world, chances are you …
Kindle | Hardcover | Audiobook We all want people to understand how our products can solve their problems and hugely improve their lives. But turns …
Three Phases of Customers Before – Prospect – Get them to know me During – Lead – Get them to like me and buy from …
