Increasing marketing agencies and consultants invest in getting local SEO right than the broader SEO. Realistically in most cases, clients don’t mind compromising a few website visits for increased visibility of their business in local search.
In my previous post, I’ve covered broader SEO. Here I will help you outrank your competition in local search results, using three best local search optimization.
1. GMB is the name of the game.
Google My Business claims the top spot when it comes down to local SEO. There’s no better thing you can do other than claim or create your business in GMB. So if you haven’t done it by now, drop everything and get onto it.
Google ranks your business by PRP. Your business will show up in SERP according to three metrics:
Proximity – how close your business is to the search query
Relevance – how relevant your business is to the search query
Prominence – how reputable your business is, as rated by the customers
2. Get as much citations as possible.
A local citation is basically any mention of your business. It’s the combination of Name, Address, Phone and Website (NAPW). Citations are a key factor in improving your local search results.
3. Maintain your reputation online.
The amount of reviews you receive and the quality of reviews you receive are both important for local ranking. Make sure you hear each and every of the honest feedback. 91% of customers make purchase decision based on positive reviews. So ask your trusted customers to leave online reviews.